In early 2007, Anna-Louise Gilhooley turned her back on a promising career in the corporate world to launch not one, but two successful new enterprises.
Her first venture, Rejuvenate, is a flourishing community of ambitious professionals who understand the value of networking and mutually beneficial relationships in the business world. It provides not only a contemporary commercial forum but a social scene and the chance to meet like-minded, high achievers for business and fun both at face-to-face events and online.
The second, DivaLilly, is a brand that is currently making serious waves in the highly competitive fashion marketplace. A unique venture that scours the international fashion market for the latest vogue items.
Both businesses were formed during a period when Anna-Louise pondered her next move after working as a senior manager in a large corporate for over 10 years followed by an eye-catching foray into the world of consultancy. It was during her time as a management consultant that Anna-Louise first gained empirical knowledge of traditional networking. It was a world she found maintained in unoriginal locales with bland and lifeless agendas that failed to recognise the value, skills or diversity of attendees.
Armed with this knowledge and frustrated by the unimaginative approach of others, Anna-Louise set about exploring the dos and don'ts of networking in her own inimitable fashion and so the concept of Rejuvenate was born. Her aim is simple - to give members access to the region's commercial 'movers and shakers' and provide a pool of disparate talents to help construct strong businesses of the future.
Unlike so many other events, attendance is by invitation or referral only with the key to success found in intimacy with members' personalities assessed as much as their professional profiles. Anna-Louise believes that the determining factor to success lies within her membership:
"My intention is to ensure that Rejuvenate offers so much more than the norm. Personally I believe that networking is all about having fun, swapping ideas and not just solely doing business. However, bringing the right people together can drive ambition and concepts even further, making things happen, delivering results and increased profit for members. I am certain that the service I provide is unparalled because it is member-focussed and relationship-driven."